Getting Started with ExpressionEngine

Thank you for choosing ExpressionEngine! This entry contains helpful resources to help you get the most from ExpressionEngine and the EllisLab Community.

Technical Support:

All tech support is handled through our Community forums. Our staff and the community respond to issues in a timely manner. Please review the Getting Help section of the User Guide before posting in the forums.

Learning resources:

Getting Started Guide
Quick Start Tutorial
Video Tutorials

Additional Support Resources:

ExpressionEngine User Guide
Knowledge Base
ExpressionEngine Wiki

If you need to hire a web developer consider our Professionals Network. You can also place an ad on our Job Board if you prefer that professionals find you.

Love ExpressionEngine?  Help spread the word and make some spare change with our Affiliates program.

See you on the boards,

The EllisLab Team

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Buy A Restoration Business
Restoration Leads

Real Time Lead Gen
150 E 10th St
Bloomsburg, PA 17815
(570) 634-5885

Justin Hess
Founder of Real Time Lead Gen - We’ll Make Your Phone
Ring! - Generating exclusive restoration leads since 2015...lifelong internet marketer.
I AM The Google Alchemist.

Call Recording Quality Assurance
email marketing for restoration companies
Water Damage Call Leads

Inbound flood cleanup calls are time-sensitive. Rapid follow-up boosts conversions.
Pick up on the first ring to turn calls into revenue.

Treat a qualified lead as a homeowner or property manager
asking for help now. Open with three basics: what happened.

Simple questions raise close rates.

Direct-to-you calls win because the prospect speaks
to you first. Round-robin “shared” leads
waste time without a fast phone team.

Smart call routing pays off. Filter by ZIP or radius and
by job types. Focus on emergency mitigation and exclude carpet-only chores.
That reduces junk.

Great phone opens set the tone. Lead with calm and
confidence, then move to the calendar. “We can roll a truck right away to start extraction.” Close
with a simple confirmation.

Use a simple dashboard: ring-to-answer %, connect rate, appointments per 100 calls, dispatch latency, jobs per appointment, and cost per booked job.
Hold a quick KPI huddle to protect margins.

Coverage conversations must be simple. Never promise
approvals. Say “we’ll assist with paperwork and
proof; approvals come from the insurer.” That protects reviews and trust.

In short: answer fast and follow through. Do that and calls turn into booked
work.

Restoration Startup Checklist
insurance for restoration business
HEPA Air Scrubbers

Posts Cadence
https://realtimeleadgenrestorationleadsindexing.s3.us-east-1.amazonaws.com/water+damage+leads.html
case studies restoration marketing

Growth in restoration happens with a blended, data-driven plan. Blend reputation with pay-per-click to
book crews.

Anchor on geo + services + buyer. Decide which losses
you’ll prioritize: mitigation with or without build-back.
Align landing pages to that intent.

GBP can be a call engine. Post weekly and add photos. Watch suggested edits.
Consistency beats bursts.

For paid search. Advertise the pain and outcome: “Sewage backup cleanup — call now”.

Break out ad groups, exclude low-value searches,
and extend coverage with overflow agents.

Reputation wins. Invite happy clients to share specifics that
show before/after. Trigger asks after final walkthrough and answer quickly and personally.

Evergreen content wins. Create simple guides like “First 30 minutes after a leak”.
Add tap-to-call CTAs. Specific beats vague.

Track the funnel: views→rings, answer rate, set rate, dispatch latency,
win rate, and revenue per booked job. Adjust copy and keywords
weekly. Momentum compounds.

When storms hit, keep promises. Raise minimums, add weekend coverage,
and reset expectations publicly. That preserves trust.

Restoration Marketing Strategy
Real Time Lead Gen
https://realtimeleadgenrestorationleadsindexing.s3.us-east-1.amazonaws.com/water+damage+leads.html
Legal/tcpa Recording Disclosure

Posted by restoration conversion rate optimization  on  10/11  at  11:32 AM

Buy A Restoration Business
Restoration Leads

Real Time Lead Gen
150 E 10th St
Bloomsburg, PA 17815
(570) 634-5885

Justin Hess
Founder of Real Time Lead Gen - We’ll Make Your Phone Ring!
- Generating exclusive restoration leads since 2015...lifelong internet marketer.
I AM The Google Alchemist.

Call Recording Quality Assurance
email marketing for restoration companies
Water Damage Call Leads

Inbound flood cleanup calls are time-sensitive. Rapid follow-up
boosts conversions. Pick up on the first ring to turn calls into revenue.

Treat a qualified lead as a homeowner or property manager
asking for help now. Open with three basics: what happened.
Simple questions raise close rates.

Direct-to-you calls win because the prospect speaks to you first.
Round-robin “shared” leads waste time without a fast phone team.

Smart call routing pays off. Filter by ZIP or radius and by
job types. Focus on emergency mitigation and exclude carpet-only chores.
That reduces junk.

Great phone opens set the tone. Lead with calm and confidence,
then move to the calendar. “We can roll a truck right away to start
extraction.” Close with a simple confirmation.

Use a simple dashboard: ring-to-answer %, connect rate, appointments per 100 calls, dispatch latency, jobs per appointment, and cost per booked job.
Hold a quick KPI huddle to protect margins.

Coverage conversations must be simple. Never promise approvals.
Say “we’ll assist with paperwork and proof; approvals come from the insurer.” That protects reviews and trust.

In short: answer fast and follow through. Do that and calls turn into booked work.

Restoration Startup Checklist
insurance for restoration business
HEPA Air Scrubbers

Posts Cadence
https://realtimeleadgenrestorationleadsindexing.s3.us-east-1.amazonaws.com/water+damage+leads.html
case studies restoration marketing

Growth in restoration happens with a blended, data-driven plan. Blend
reputation with pay-per-click to book crews.

Anchor on geo + services + buyer. Decide which losses you’ll prioritize: mitigation with or
without build-back. Align landing pages to that intent.

GBP can be a call engine. Post weekly and add photos.
Watch suggested edits. Consistency beats bursts.

For paid search. Advertise the pain and outcome: “Sewage backup cleanup — call now”.

Break out ad groups, exclude low-value searches, and extend coverage with overflow agents.

Reputation wins. Invite happy clients to share specifics that
show before/after. Trigger asks after final walkthrough and answer
quickly and personally.

Evergreen content wins. Create simple guides like “First 30
minutes after a leak”. Add tap-to-call CTAs.

Specific beats vague.

Track the funnel: views→rings, answer rate,
set rate, dispatch latency, win rate, and revenue per booked
job. Adjust copy and keywords weekly. Momentum compounds.

When storms hit, keep promises. Raise minimums, add weekend coverage, and reset expectations publicly.

That preserves trust.

Restoration Marketing Strategy
Real Time Lead Gen
https://realtimeleadgenrestorationleadsindexing.s3.us-east-1.amazonaws.com/water+damage+leads.html
Legal/tcpa Recording Disclosure

Posted by restoration conversion rate optimization  on  10/11  at  11:32 AM

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They share great tips like:
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- not overpaying just for brand names.

Even experienced buyers could learn a few things.

Who else is picky about food quality?

Posted by  on  10/11  at  01:03 PM

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